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10 Free Tools to Monitor a Brand’s Online Reputation

When running a business online, one needs to be constantly aware of how the brand one represents is holding out with the customers. It is absolutely essential to assure positive online reputation. For one, stores that run solely online have the tendency to receive negativity more often than stores that have a physical presence, primarily because of trust issues and fraudulent activities online. That has become one of the prime reasons for you to monitor your brand’s progress on the web, and make sure there are absolutely no complaints of any sort from any customer. Of course, in case of complaint you need to make sure you handle everything in the swiftest and best way possible.

If you are one of those people running an online store, you will definitely be using social media. With the help of social media, it has become extremely to manage the reputation of your online presence, and that is why you should exploit it to its fullest. This particular list talks about 10 Free Tools to Monitor a Brand’s Online Reputation. Take a look and let us know what you think. We would like to hear from you so keep the comments rolling in.

Hyper Alerts

Hyper Alerts

While Facebook and Twitter tend to notify you via e-mail regarding general activities, you must find yourself missing a few important notifications from time to time. That is exactly why we decided to include this tool by the name of Hyper Alerts. This is an e-mail notification service and you can sync several Facebook and Twitter accounts with this. You can choose to get alerts within minutes of a received notification. You can even receive them in the form of a weekly, monthly, and even hourly and daily basis.

Backtype

Backtype

Facebook has its own way of informing you regarding the users’ activities with your page, however, none such platform exists for Twitter. Or does it? Backtype is a social analytics platform which was acuquired by Twitter in the recent past. It will help you understand you social impact so you can market yourself better.

Social Mention

Social Mention

In order to keep on top of everything, you need to make sure you know what is going on in the social world. That is why you need this online tool. It is a social media search engine which will search content that is generated by users just like you. It will perform the thread search on various bookmarks, events, news, videos, comments, blogs and microblogging services. This is an easier way to find out what’s trending. You can search for your brand and see in more detail, from various sources, exactly what people are talking about in reference to your brand.

Google Alerts

Google Alerts

Sometimes when you make a search on Google, you don’t get the desired results. But the internet is very dynamic, in that, it is always changing and new stuff is being added every second. This particular tool updates you via e-mail if anything relevant shows up on the internet based on your previous queries.

Tweet Alarm

Tweet Alarm

If there is anything that has been tweeting on Twitter relevant to your company or brand or product, using this tool, you will immediately be informed. Just let the tool know what keywords you are looking for and voila. It will inform you even if there is a hashtag with your name on it.

Pinalerts

Pinalerts

It is easy to register for this tool. We are sure you are aware of a social website referred to as Pinterest where people would pin things they like or are interested in. You will be alerted as soon as anything relevant to your company or brand is pinned. You can also setup replace whereby you can thank people who pin your content.

MonitorThis

MonitorThis

Using this online tool, you have the ability to subscribe to 20 different search engine feeds at the same time. Just enter a search term and click the button ‘make monitor. opml’. You will get a list of RSS feeds in the OPML format. You can use that to your advantage for a detailed search on a particular thread or keyword.

Tweet Beep

Tweet Beep

This, for those who absolutely love Twitter. When you are running an online store, etc., you absolutely need this tool. It will keep track of your conversations, products, company, and provide you with hourly updates on what you have been up to. It is also perfect for maintaining records of your Twitter account if in future, you need them for some reason.

Imageraider

Imageraider

This is a reverse-image search tool. Basically, it works along the same lines where you can search Google by uploading an image and seeing if that image is available anywhere else on the internet. You can post an image of your product to this particular service and it will look around to see if that image is available on the internet. This is beneficial both to see who’s talking about you, and to see who may be stealing your ideas etc.

IFTTT

IFTTT

Finally, we have this is a powerful tool and the functioning is simple. It may take a while to setup, but it will prove very helpful. It works on a simple ‘if THIS then THAT’ concept. So for example, you can set it to the following, “if I check in on foursquare then send me a text message”. There are countless possibilities and situations where you can use this powerful tool. It is also absolutely free to join if you are looking to do so. The implications are practically limitless. Please note that the tools is pronounced as ‘gift’ without the ‘g’.

There you go folks, we hope you thoroughly enjoyed the list and that there were some useful tools mentioned here which you could put to good use. We would love to hear from you, so if you have had experiences with any of the aforementioned tools, do let us and other readers know about it.

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One Comment

  1. Thanks for the list, its pretty useful. However, the backtype website is not opening. Can you provide any alternative too or website to measure twitter analytics.

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