When it comes to creating a logo, you’ve got to be on the top of your game. This icon is the one thing your customers will recognize wherever they see it—and they will make purchasing decisions based on how good or bad your logo looks.
With your brand’s sales and reputation riding on its logo, you need to know which design elements to include in your logo. The image below will help you learn the ins and outs of choosing the best logo design. It covers everything from choosing the right color and shape for your company to learning how to incorporate intangible qualities like timelessness and innovation.
If you’re still having trouble deciding which design elements are best for your brand, it never hurts to bring in some back up. The folks at Company Folders (who created this great resource) are more than happy to share their expertise while designing your next logo.