Typography is one of the most integral components of a website and paying a little bit attention to it can drastically improve the overall design and readability of a website. A good typography can make a lot of difference in providing your website visitors an effortless reading experience. A successful web design is always blended with a nice set of typography that looks so nice that it minimizes the load on your eyes and thus ensuring a smooth reading experience.
However, when it comes to planning a typography that serves the needs of mobile users, web designers often face some challenges that they find difficult to cope up with. Implementing a flawless mobile typography, a webmaster needs to have a thorough understanding of all kinds of type elements that together form a design. It’s not only about selecting the suitable fonts and typeface, but also about picking up an ideal display technology, understanding sizes, and playing around with different design methodologies such as color, shape, contrast, position, space etc., to render a delightful user experience.
So, to overcome the challenges tossed by mobile devices, take a look at these essential dos to improve the readability of your website across a range of devices.
- Understanding the Importance of Space
When designing for mobile, make sure you don’t squeeze characters or words because it would make it extremely difficult for your readers to read it. As we know that mobile screens are small as compared to the desktop, you need to put some extra efforts to make sure that your design looks lively as well as easy to read. To make this happen, it is recommended to increase the size of the margin to prevent the text over floating.
Tightly packed words can kill your audience interest as it’s a sign of bad typography. That is why it is importance to spend some time in assigning some space to your fonts. Mobile users will not feel irritated if they have to scroll sideways to read the content. Therefore, you should feel free to increase the space between words to make your design look clean, simple, and elegant. In addition to these, there should be an ample amount of space assigned to different designing elements. Here attention should be given on getting rid of unwanted elements and utilizing only those that are essential for design.
- Measurement is Essential
In typography, measurement is nothing but the length of a line of text. In other words, it is a number of characters in a single line of a column of text. Normally, anything between 45-75 characters is considered as a length of line that’s enough to ensure a satisfactory reading experience. The 65 characters line is regarded as an ideal one. However, if your target is multiple column then consider choosing characters between 40-50.
- Screen Width
Considering screen width is essential when designing typography for mobiles. Screen width is not only about vertical, but also horizontal. Avoid using too large texts since they will do nothing except eating up a lot of space. Also, large texts could also result in type breaks, which can frustrate your users right off the bat.
- Paying Attention to Functionality
Mobile typography is different from the desktop as it is associated with some functions as well. Designers often recommend to use Text Links instead of colorful Call to Action Button since website loading factor becomes an issue on low end mobile devices. In fact, there are times when mobile typography can be used to encourage people to make a call. So, it can be said that, on mobile devices, typography and mobile work tandem to provide a memorable mobile browsing experience to the user.
When creating typography for mobile devices, it is extremely important to pay attention to the contrast you want to apply. Contrast is crucial because not all the content within the page holds the same value, some part needs to be emphasized more than the other. When planning for mobile, you don’t really need to do something remarkably different, simply following some basic rules is all necessary to create an ideal mobile reading experience.
However, there are some factors which you need to pay heed when it comes to determine the level of contrast you need to display for both mobile and desktop. For example, most of the mobile users tend to browse websites when they are outside, which make users to increase the screen brightness. Since, desktop users work under a much controlled environment, you don’t need to deal with this issue, but for the mobile audience, you need to put much emphases on contrast and some other designing elements.
To conclude, it can be said that mobile screens are small, so get rid of all the undesirable elements. Also, make sure you test your website in different mobile devices to make out what works best and what’s not.
Author Signature: Addison Cohen is an application developer for Appsted Ltd, which is the leading iPhone development company. He provides concrete information on latest technologies like iOS, Android mobile apps development.