These days, it seems there is an app for just about everything. But what about apps that can help your business grow, and ultimately succeed? You bet there are. Those apps not only exist, but they exist in a number of categories that most likely address your business’s particular niche. Here are just a few to help get you started:
Everyone knows that special events and conferences are great ways to grow awareness of your business. But conferences can fail to produce the desired result if the attendees are not engaged. There are many things about conferences that are serious challenges to attendee engagement such as:
- Being unfamiliar with the venue where the event is held
- Confusion about which presentations are available, and which to attend
- Uncertainty about what vendors will be present, and when to set up appointments
- Staying up-to-date with schedule changes
There is also the added challenge of keeping up with friends and associates across the event. If attendees are too busy fiddling with the busy little details, they will not achieve the type of engagement you need to make the kind of impression you are after.
An event app, like the one by DoubleDutch, is designed to not only increase engagement, but help you keep track of it. Conferences done right can grow your business. Today, event apps are a critical part of that equation.
Businesses are starting to discover the power and value of social video as a driver of engagement. Youtube channels aren’t just for cat fanciers anymore. Savvy companies have Youtube pages replete with instructional videos and product introductions.
With new streaming tools such as Meerkat and Periscope, companies can interact with their customers in real-time. Product demonstrations can really come alive, especially when you are able to directly respond to a live chatroom at the time of the demo.
Beyond useful tutorials, Live streams can be used to do giveaways, and other types of promotions. Contests done right can be great for business. Live contests can be even better. There is no higher level of engagement than live engagement.
Remote Meeting Apps
By now, everyone has heard of GoToMeeting. It is the app that facilitates online meetings with HD videoconferencing, meetings initiated directly from an computer or iPad, screen sharing with voice, and personalized meeting rooms via a special URL. Yes, I’m talking about that GoToMeeting. What you might not know is that GotoMeeting is not the only app capable of facilitating remote meetings.
While each app has its own strengths and weaknesses, they all do the basic job of facilitating real meetings that would have once cost a company thousands of dollars in unnecessary travel to get the same job done. Saving thousands of dollars in travel is sure to do good things for your bottom line.
Apps that Help You Skip the Paper
Unless you are planning to live for a very long time, it is doubtful any of us will ever live to see the paperless office dream come true. However, we do not have to go completely paperless to experience some of the benefits of skipping the paper tray.
A company gains untold efficiencies by digitizing as much as possible, from receipts, to customer contact information. Rest assured whatever you need to digitize, there is an app specifically designed for the need. For some, it is receipts. For others, it is business cards. For still others, it is a contract to be signed by a client. If you have a deal that is being held up over fax and ink, you need to take a serious look at the apps specifically designed to help you close the deal.
Event apps, social videos, remote meeting apps, and apps that help you digitize your business world: What they have in common is taken alone or together, they can’t help but help your business be more successful and grow.