Good skincare is essential for various reasons. One is to help the skin be in its top condition. Shedding skin cells on a daily basis, a skincare routine can aid in reinvigorating the skin with the tender loving care it needs. An effective routine can improve your overall skin quality and texture. It can be even more effective when you couple it with commitment along with a reliable skincare set. But with many products burgeoning media channels for marketing, how can we ensure the correct product purchase without pulling off a guessing game?
We turn to reviews. In a study cited by Oberlo (2021), fifty-nine percent and at least fifty-seven percent of consumers use Google and Amazon, respectively, to read reviews. Nearly 55% of consumers read at least four reviews before purchasing a product, and almost half of all internet users mentioned that they post online reviews at least once every month. Indeed, with these statistics, we cannot disregard the resounding fact that thoughts play an integral role in the consumers’ purchasing processes. And that reviews can influence consumer decisions and vouch for a company’s credibility and reputation.
Amazon is home to a plethora of skincare products. It even has a mud mask product that has garnered more than nearly 16,000 reviews and ratings on-site. This form of customer engagement does not only help the company in improving or sustaining their product line, but it also makes buying decisions very easy to do. Although with skincare reviews, you must always explore more than just the superficial star rating stamp of approval. Here’s a list of other things you should look for in such reviews:
- Detailed analysis. Skincare product reviews are meant to supply the public with practical information, usually backed by personal experience. As such, it should display both the advantages and disadvantages the reviewer has encountered from purchasing the product to using it. Meticulous reviewers give an overview of how the product was displayed on the shelf or the e-commerce website interface. Others would also critique the product’s packaging, especially when the reviewer also values the product experience and the happiness that transpires from simply opening the package.
- Packaging is fundamental to skincare products, too. It gives a product its individuality among a roster of competition on the same shelf. Moreover, reviewers also pay attention to how companies respond when they submit a concern, issue, commendation, or question about a product. These things are made open to the public to have a baseline expectation of the overall product experience.
1. Product details
Reviewers also reiterate and explain the information found on the product’s label. Such is helpful, especially when consumers often do not check what is enlisted on the fine print. Some consumers just rely on reviews to educate themselves about the product. A good rule of thumb is to check the label for certain ingredients you might be allergic to, if it is dermatologically tested or better, non-comedogenic, products formulated not to cause pore blockages.
Then, turn to reviews if any buyers disproved and contested such product claims. Reviews could also include where the products can be bought or ordered from. Since skincare products are handy, they might have a lot of distributors, one of which could be just a block away from you. Some stores, especially those reselling the products, are not listed online, but leads can be found in written reviews.
2. Personal experience on the usage
Almost all product reviews on skincare would reveal how it worked for various people, and this is often a double-edged sword. Review sections are an assemblage of both positive and negative comments. Countless complimenting remarks only mean that the skincare product worked for most skin types. On the other end of the spectrum, negative insights can be unflattering and overrule the positive ones.
Comments that give tell-all on ineffective results, infections, allergic reactions, and worsening problems should be observed. However, some product reviews could be biased since the effectiveness of a product should not solely rely on the product alone but also on the end user’s frequency and correctness of application.
3. Reviewer’s skin type
Yes, including the skin type. Of course, her review would always be based on her skin type. If you somehow resemble the reviewer’s skin type, then your chances of getting the same effect may not be all that slim. Therefore, when it is your turn to write your own review, try to give a few details about your skin type so the reader would know how likely your experience could be similar to theirs. Also, include if you clamped your product usage with other skin treatments or simply used dependable skincare tools. Try your best to be as detailed as possible as this is the only way product reviewers can help manage their readers’ expectations of the product.